Led by Founder & Director, Lucinda Bayly, BPR is driven by an empowered team of unique talent. Our multi-faceted team is passionate about pushing culture forward, and putting your brand front and centre of audiences minds.
Lucinda Bayly
Founder & Director
Lucinda is the Founder & Director of BPR. With 15 years of experience working both agency and client-side, Lucinda is an award-winning comms professional with a knack for copy writing, a passion for storytelling and vast-reaching experience across a huge range of industry sectors. When she’s not leading the team at BPR, she’ll be in her backyard with her daughter, husband and dog, drinking Aperol Spritz and badgering people to play card games.
Courtney Frank
AGENCY director
Courtney brings more than 10 years of journalist and creative director experience to the BPR team, always the first one to bring bold ideas, fresh perspectives… and maybe a little drama (the good kind, of course!) to the table. When she’s not juggling photo shoots, developing news-worthy angles or running between client meetings, you’ll find her beachside, glass of red in hand, or wrangling her (very) loud family.
Email Courtney
Edwina Steffensen
SENIOR ACCOUNT EXECUTIVE
Edwina is the person who makes things happen before you’ve even finished asking. With a strong background in fashion and eCommerce PR, she brings a results-driven approach, along with an instinct for what works… because she is the one actually doing the work. She’s also a walking encyclopaedia of the influencer and reality star world, which in this industry, is basically a superpower.
Email Edwina
Sophie Conias
PR COORDINATOR
Sophie is PR Coordinator at BPR, and is the person who casually holds everything together. Detail-oriented, fast moving and passionate about lifestyle and storytelling, Soph brings a sharp eye and a calm head to everything she touches. A big fan of bringing the whimsy into every day, she is the kind of operator who makes the whole team look better without making a fuss about it.
Bec Watkin
CONTENT & COMMUNITY EXECUTIVE
Bec is all about content that connects with communities, and builds them… and grows them. You get the drill. In her role, she blends thoughtful storytelling, audience insights and brand personality to help translate ideas into real brand audience relationships through high impact content strategies. When she’s not doing that, she’s probably curating her next brunch spot, trying out a new pilates class, or bingeing one of the Real Housewives series.
Greta Otley
Creator and Talent Manager
Greta is BPR’s Creator & Talent Manager, and the reason our talent actually pick up the phone. With four years’ experience across some of Australia's most major fashion brands like Princess Polly and VRG GRL, she knows exactly what brands want from talent… and what talent need from brands. She leads with warmth and empathy, strategically building long-term ideas for our talent, while fostering the kind of trust that makes the hard stuff feel easy. Outside of work, she’s across all things cool girl and is a self-appointed (and usually right) trend forecaster.
Ash Pilhoffer
Senior Account Manager
Ash is a former journalist who can spot the story before anyone else in the room. She spent five years as a Newscorp reporter covering business, politics and court, with investigative work that was raised in Parliament… then took that news instinct into government comms, managing media and issues across health, education and resources. Big wins or bad headlines, she’s handled both, and now brings that sharp eye to helping brands cut through the noise. Outside the office, she’s usually got a strong coffee in hand and her nose in a book.