Led by Founder & Director, Lucinda Bayly, BPR is driven by an empowered team of unique talent. Our multi-faceted team is passionate about pushing culture forward, and putting your brand front and centre of audiences minds.
Lucinda Bayly
Founder & Director
Lucinda is the Founder & Director of BPR. With more than a decade of experience working both agency and client-side, Lucinda is an award-winning comms professional with a knack for copy writing, a passion for storytelling and vast-reaching experience across a huge range of industry sectors. When she’s not leading the team at BPR, she’ll be in her backyard with her daughter, husband and dog, drinking Aperol Spritz and badgering people to play card games.
Courtney Frank
AGENCY director
Courtney brings more than 10 years of journalist and creative director experience to the BPR team, always the first one to bring bold ideas, fresh perspectives… and maybe a little drama (the good kind, of course!) to the table. When she’s not juggling photo shoots, developing news-worthy angles or running between client meetings, you’ll find her beachside, glass of red in hand, or wrangling her (very) loud family.
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Edwina Steffensen
SENIOR ACCOUNT EXECUTIVE
Edwina is our budding publicist, with a passion for the pivotal role PR has in a company’s success. With a strong history working within the fashion industry and eCommerce arenas, Edwina has developed her proficiencies as both a PR & marketing pro through executing results-driven strategies. Oh, and she’s the least ‘Gen Z’ Gen Z you’ll ever meet.
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Sophie Conias
PR COORDINATOR
Harriet Eastgate
CAMPAIGN MANAGER
Bec Watkin
CONTENT & COMMUNITY EXECUTIVE
Sophie is our PR Assistant, joining the team following her three-month internship. Learning the ropes of all things PR & organic social media while finishing her law degree at UQ, Soph is passionate about harnessing strong storytelling in the fashion and lifestyle arenas. Bringing a fresh, analytical approach to the office, Soph is also the one you’ll often find helping the wider team with anything numbers and budget related, and looking over contracts or trademarks, merging her legal skills with PR every day.
Harriet is the brain behind making campaigns actually integrated, with almost a decade of experience working across integrated campaigns, strategic partnerships and media activations that punched way above their weight. She’s incredible at turning big ideas into organised, trackable work that lands… from earning coverage, driving conversations and making brands impossible to ignore.
Bec is all about content that connects with communities, and builds them… and grows them. You get the drill. In her role, she blends thoughtful storytelling, audience insights and brand personality to help translate ideas into real brand audience relationships through high impact content strategies. When she’s not doing that, she’s probably curating her next brunch spot, trying out a new pilates class, or bingeing one of the Real Housewives series.
