Led by Founder & Director, Lucinda Bayly, BPR is driven by an empowered team of unique talent. Our multi-faceted team is passionate about pushing culture forward, and putting your brand front and centre of audiences minds.
Lucinda Bayly
Founder & Director
Lucinda is the Founder & Director of BPR. With 15 years of experience working both agency and client-side, Lucinda is an award-winning comms professional with a knack for copy writing, a passion for storytelling and vast-reaching experience across a huge range of industry sectors. When she’s not leading the team at BPR, she’ll be in her backyard with her daughter, husband and dog, drinking Aperol Spritz and badgering people to play card games.
Courtney Frank
AGENCY director
Courtney brings more than 10 years of journalist and creative director experience to the BPR team, always the first one to bring bold ideas, fresh perspectives… and maybe a little drama (the good kind, of course!) to the table. When she’s not juggling photo shoots, developing news-worthy angles or running between client meetings, you’ll find her beachside, glass of red in hand, or wrangling her (very) loud family.
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Edwina Steffensen
SENIOR ACCOUNT EXECUTIVE
Edwina is the person who makes things happen before you’ve even finished asking. With a strong background in fashion and eCommerce PR, she brings a results-driven approach, along with an instinct for what works… because she is the one actually doing the work. She’s also a walking encyclopaedia of the influencer and reality star world, which in this industry, is basically a superpower.
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Sophie Conias
PR COORDINATOR
Sophie is PR Coordinator at BPR, and is the person who casually holds everything together. Detail-oriented, fast moving and passionate about lifestyle and storytelling, Soph brings a sharp eye and a calm head to everything she touches. A big fan of bringing the whimsy into every day, she is the kind of operator who makes the whole team look better without making a fuss about it.
Bec Watkin
CONTENT & COMMUNITY EXECUTIVE
Bec is all about content that connects with communities, and builds them… and grows them. You get the drill. In her role, she blends thoughtful storytelling, audience insights and brand personality to help translate ideas into real brand audience relationships through high impact content strategies. When she’s not doing that, she’s probably curating her next brunch spot, trying out a new pilates class, or bingeing one of the Real Housewives series.
Harriet Eastgate
CAMPAIGN MANAGER
Harriet is the brain behind making campaigns actually integrated, with almost a decade of experience working across integrated campaigns, strategic partnerships and media activations that punched way above their weight. She’s incredible at turning big ideas into organised, trackable work that lands… from earning coverage, driving conversations and making brands impossible to ignore.