Led by Founder & Director, Lucinda Bayly, BPR is driven by an empowered team of unique talent. Our multi-faceted team is passionate about pushing culture forward, and putting your brand front and centre of audiences minds.
Lucinda Bayly
Founder & Director
Lucinda is the Founder & Director of BPR. With more than a decade of experience working both agency and client-side, Lucinda is an award-winning comms professional with a knack for copy writing, a passion for storytelling and vast-reaching experience across a huge range of industry sectors.
Edwina Steffensen
PR Executive
Edwina is our budding publicist, with a passion for the pivotal role PR has in a company’s success. With a strong history working within the fashion industry and eCommerce arenas, Edwina has developed her proficiencies as both a PR & marketing pro through executing results-driven strategies. Oh, and she’s the least ‘Gen Z’ Gen Z you’ll ever meet.
Lulu Davidson
BRAND DEVELOPMENT COORDINATOR
Lulu is a QUT student juggling her time between actress work, getting her Communications degree and working at BPR to keep all the cogs whirring for the business. With a keen interest in emerging markets, Lulu is the first to tell the team about a new TikTok trend or suggest emerging ideas for clients. So, I guess she’s the most ‘Gen Z’ Gen Z you’ll ever meet.
Nicole Kulczyk
Social Media Executive
Jack Hickling
OPERATIONS DIRECTOR
Nicole is our resident social media aficionado, boasting a strong history working in the fashion, retail and hospitality arenas, with a passion for content creation and executing engagement led strategies. When she’s not shooting and scheduling content, you’ll often find her talking about her pooch, Pepper, or collecting more knick knacks for her desk.
Jack is the machine room at BPR, keeping the creative minds in the team working efficiently and all the cogs of the office are whirring for optimum success. With a strong history actively managing large teams, he takes a hands on approach to business development, success strategies and growth-based brand tactics. He’s also always the first one to suggest a “Friday Frothy” and is frequently being updated on the latest social media trend (mostly unwillingly).
Email Jack