Power Moves x Bubble Boy | Collaboration PR Campaign

Power Moves engaged BAYLY PR to develop and execute a brand collaboration campaign tied to the launch of its second pilates studio in Newstead. The brief: cut through a noisy fitness market, generate genuine consumer excitement around the new studio, and avoid a generic “grand opening” narrative. BPR’s answer was a limited-edition co-created product moment with one of Newstead’s most beloved local brands — boutique smoothie bar Bubble Boy — designed to drive earned media, social amplification, and real foot traffic into both venues during the launch window.

what we delivered

Collaboration Strategy & Concept Development   
Public Relations   
Media Relations   
Influencer Engagement & Seeding   
Social Media Strategy   
Content Shoot Concepting & Direction   
Campaign Activation & Launch Day Support

THE STRATEGY

Rather than a standard launch announcement, BPR designed the campaign around a co-created product: the Power Smoothie — a limited-edition, plant-based, protein-rich blend developed in collaboration with Bubble Boy and available exclusively for two weeks in the lead-up to and during the Newstead studio launch. The product itself became the campaign — a tangible, share-worthy artefact that gave media and influencers an actual reason to talk about Power Moves arriving in Newstead.

BPR led the campaign end-to-end: developing the project plan and rollout schedule, drafting and distributing the press release, and concepting and directing a dedicated content shoot to capture brand-aligned hero imagery. A three-month Power Moves membership giveaway was layered on top — every smoothie purchased during the campaign window entered customers into the draw — turning passive social interest into active foot traffic and a measurable consumer action. The Bubble Boy storefront, located in the heart of Newstead, effectively became a two-week pop-up brand activation for Power Moves ahead of the studio opening.

The amplification strategy ran across three channels in parallel: tier-one earned media outreach to Brisbane’s most influential lifestyle and food publications; a 30+ strong influencer and KOL seeding program targeting Newstead-adjacent Brisbane creators; and a coordinated social calendar delivered across both brands’ owned channels for sustained two-week visibility.

THE RESULTS

The collaboration delivered standout results across every channel, generating genuine consumer excitement, strong tier-one editorial coverage and a wave of organic social content that meaningfully extended Power Moves’ Newstead launch moment. Across the campaign, BPR delivered:

  • 627K+ potential reach generated through social media placements across the campaign

  • 30+ influencer and KOL partnerships secured and managed end-to-end for the launch

  • 50+ pieces of original, brand-aligned content delivered through influencer and owned channels

  • 100% positive sentiment across all captured social and media coverage

  • Two key tier-one media partnerships secured with The Urban List Brisbane and Sitchu Brisbane, delivering coverage across eDM, Instagram, Facebook and online

  • Earned coverage extending into broader Brisbane food and lifestyle conversation, including Sitchu’s “What’s On This Weekend in Brisbane” and Urban List’s “New restaurants and bars everyone is talking about”

  • A two-week consumer activation that drove measurable foot traffic into the Bubble Boy Newstead storefront and converted directly into Power Moves membership leads via the giveaway entry mechanic

  • A bank of premium owned content captured through the dedicated shoot, providing both brands with ongoing campaign assets well beyond the launch window

The Power Moves x Bubble Boy collaboration stands as a clear example of how a well-conceived creative idea — a single, share-worthy product co-created between two genuinely aligned brands — can outperform a traditional launch announcement at every measurable level. By turning the studio opening into a two-week consumer experience rather than a one-day event, BPR helped Power Moves enter the Newstead market with cultural momentum, earned media credibility, and a community of new customers already paying attention.