Medley Jewellery | Ongoing PR

Medley Jewellery is an Australian jewellery brand that is for the person who values style and substance, and understands that individuality trumps trends. With an intention to build a brand that is worthy for their discerning and empowered customer, BPR has been working with the Medley Jewellery team since December 2022 to provide an always-on PR approach to amplify their product offering and build holistic brand awareness for the label.

what we delivered

Public Relations
Influencer Seeding + Relations
Partnerships + Sponsorships
Event Management
Activation Concepts + Execution

STRATEGY

BPR was onboarded to assist Medley Jewellery with Christmas campaign PR in December 2022, with the relationship turning into an always on one from there due to the synergies between both teams. Since this occasion, the BPR has worked alongside the Medley team to drive holistic brand awareness through media relations, influencer seeding, emerging market consultancy, and through the execution of activations and events. The BPR Team has also acted as a consistent brand consultant within key communications, PR, business development and marketing activities, acting as an extension of the Medley marketing arm.

THE RESULTS

Leveraging an all encompassing always on approach for Medley, over the past 18 months, the BPR Team has:

  • Execution and/or support across three campaign launch events, including one retail launch at Chadstone Shopping Centre

  • Development and execution of key activation concepts during key sales periods

  • More than 100+ positive media mentions secured over 16 months, with a potential reach of more than 50 million

  • Key media outlets that have featured Medley include VOGUE Australia, marie claire Australia, WHO Magazine, Mamamia, RUSSH, Sunday Times Magazine, Fashion Journal, Sydney Morning Herald, Courier Mail, The Urban List, Hot Nights with Abbie Chatfield, Stellar Magazine, New Idea Magazine, HELLO MAY, The Sunday Herald Sun, POPSUGAR, Refinery29 AU and more.

  • Developed and nurtured relationships with several national influencers leading to long term partnership and organic ambassadorship opportunities.