Case Studies | MCM HOUSE Showroom Launch

MCM HOUSE | Brisbane showroom launch, OCT 2025

MCM House — the Sydney-based interior design and furniture brand — needed a launch moment that would do more than open a door. Their new Fortitude Valley flagship was the brand's first Queensland outpost, and BPR was brought on to introduce it to Brisbane's design, media, and lifestyle communities in a way that felt considered, not corporate. The goal: position the showroom as the must-visit destination for interiors in Queensland, and leave the room talking.

what we delivered

Event PR
Influencer Activation
Content Creation
Media Relations

WHAT WE DID

BPR handled the project end-to-end — from guest strategy and supplier management through to on-site execution and post-event amplification.

We built a guest list that blended Brisbane's creative community with high-profile media and influencer talent, ensuring the room reflected the brand's elevated but relaxed aesthetic. Styling was curated by House of Harvey, catering by Bar Monte, tunes by Rich Penny and florals by Fiflar — all complemented by bespoke branded details including hand-stamped MCM HOUSE napkins, a custom mirrored bar, and a decal'd mirrored DJ booth that became the social moment of the evening.

Post-event, BPR managed content delivery, and guest follow-up communications — including a direct pathway into the MCM HOUSE loyalty program to convert event attendance into lasting brand relationships. Organic PR coverage was also earned as a result of the event, with many influencer relationships that were built going forward into long term partnerships for the brand.

THE RESULTS

250+ estimated attendees

2M+ potential people reached through influencer content alone, via unpaid talent attendance and organic sharing*

100+ pieces of content shared across attendee Instagram and TikTok feeds and stories

120+ pieces of lo-fi content captured by our dedicated BPR content creator, including reels optimised for both MCM HOUSE and guest amplification

250+ high-quality static assets captured for ongoing marketing use

70K+ people reached via three unique earned media placements in local consumer lifestyle publications

100+ emails captured for MCM HOUSE's loyalty program

IN THE ROOM

Guests included Brisbane architects Adrian Spence and Ingrid Richards (Richards & Spence), media personalities Rachel and Usman Khawaja, Emma Sheppard (bassist of ARIA award-winning band Sheppard), and a curated mix of local interior designers, illustrators, and creatives. The combined social media reach of attendees exceeded two million followers.

WHAT THEY SAID

"What a divine showroom."

"Thank you for last night — it was seriously immaculate energy only."

"I wanted to move in."

PRESS

Organic coverage secured with two major Brisbane outlets: