Majer Recruitment | PR & Event Management

Majer Recruitment engaged BPR to elevate its profile in the competitive Australian recruitment market. The goal was to position Majer as a trusted thought leader, enhance its digital presence and cultivate strategic industry relationships.

what we delivered

Public Relations
Event Management
Social Media Management

THE STRATEGY

Bayly PR implemented a multi-faceted approach to boost Majer Recruitment’s visibility and credibility. This included revitalising Instagram and LinkedIn channels to drive engagement and ensure cohesive branding, securing targeted media coverage to expand reach and delivering an elevated event series with aspirational partners to boost stakeholder engagement, such as private Mecca masterclasses and corporate styling events with local stylist Alexandra Graham. In addition, SEO-focused blog content, job ad templates, and branded marketing assets were developed to support long-term audience growth and engagement.

THE RESULTS

The campaign achieved significant impact across digital, media, and stakeholder touchpoints:

  • Instagram reach increased by over 3,700%, while LinkedIn saw a 41% rise in page visits and a 48% boost in engagement, well above industry averages. 

  • Media coverage in The Courier Mail enhanced public visibility, while 11 blog articles and over 100 branded content pieces supported SEO and marketing efforts. 

  • Event series further strengthened client relationships, produced high-value content for repurposing across several owned channels, newsworthy angles, and positioned Majer as a leading voice in recruitment.