Industry Beans | PR
Industry Beans engaged BPR to increase brand visibility and drive awareness of its Newstead warehouse café. The goal was to position the café as a must-visit destination in Brisbane through amplifying their Spring and Summer campaigns, generating earned media coverage, and leveraging influencer collaborations to build excitement around its offerings.
what we delivered
Public Relations Influencer Relations
STRATEGY
Bayly PR implemented a multi-channel strategy to boost Industry Beans’ presence in Brisbane's food scene and attract more visitors to their Newstead warehouse café. The campaign focused on promoting Industry Beans’ Spring and Summer initiatives, combining targeted media outreach to secure coverage in leading lifestyle and hospitality publications with influencer collaborations to create organic content. SEO-driven content ensured key search terms were included in media coverage, enhancing discoverability and driving further engagement and brand awareness.
THE RESULTS
This campaign effectively boosted Industry Beans’ profile, positioning it as a top café in Brisbane through targeted PR and influencer engagement. It secured significant media coverage, reaching over 1.6 million people with placements in Urban List, Style Magazines, Courier Mail, and more. Key features in "Best Brunch" and "What’s On" lists drove foot traffic to the café. Additionally, 12 influencers produced more than 15 posts, reaching a combined audience of 370K+, while a paid collaboration with @thetailsofdachies further increased visibility within niche communities and provided content for the Industry Beans paid ad strategy.
