Indulge In Luxury | PR
Indulge in Luxury engaged Bayly PR for a four-week strategic PR campaign designed to elevate brand awareness and foster high-value industry connections. Following its international growth, the campaign aimed to establish Indulge in Luxury as the leading personal luxury sourcing service in Australia. The primary objectives were to build credibility within the luxury fashion space, engage with key influencers and media and forge strong relationships with high-end retail and hospitality brands.
what we delivered
Public Relations
Influencer Engagement
THE STRATEGY
BPR implemented a comprehensive PR strategy to elevate Indulge in Luxury’s brand awareness. This included influencer engagement, securing media coverage in top-tier fashion and luxury outlets and optimizing the Indulge in Luxury website for better discoverability. The strategy also focused on building high-value industry relationships and establishing the founder Sahar, as a leading voice in the luxury sector.
THE RESULTS
The campaign successfully boosted Indulge in Luxury's brand awareness and industry presence, solidifying its position as a key player in Australia’s luxury fashion market. Key outcomes included securing 11+ high-profile influencer connections, such as Lana Wilkinson and Tamara Davis, while also facilitating meetings with luxury brands like Dior and Saint Laurent. Media exposure through Mamamia’s ‘What Are You Wearing?’ podcast reached over 239K+ followers, while ongoing influencer relationships and targeted outreach resulted in valuable industry connections and opportunities for future partnerships.
