Golden Gaytime x Mr Donut | Collaboration PR

BPR was engaged to drive national awareness for the highly anticipated Mr Donut x Golden Gaytime collaboration – a limited-edition doughnut stocked in Ampol Foodary and Coles Supermarkets across Australia. The goal was to execute a high-impact PR campaign that reached both consumer and trade audiences through a combination of press coverage, influencer engagement, and social media strategy.

what we delivered

Public Relations
Influencer Seeding + Engagement Social Media Management

THE STRATEGY

To launch the limited-edition collaboration, BPR rolled out a multi-channel PR strategy aimed at generating broad awareness and securing targeted media coverage. The campaign featured tailored media outreach to land impactful press placements, authentic influencer partnerships to spark organic social buzz, and curated product seeding to elevate visibility among key opinion leaders. A strategic social media rollout further amplified the launch, driving strong engagement and boosting brand recognition. To complement the press release, BPR also organised branded doughnut drops along the East Coast for media and influencers. This creative activation led to on-air radio taste tests, Instagram story features, and influencer trial content, adding an experiential layer to the campaign’s success.

THE RESULTS

The campaign achieved a total reach of over 1.2 million + across PR and social media, sparking strong engagement and conversation online.

  • Secured widespread press coverage across high-profile publications including Urban List, Style Magazines, New Idea, and Woman’s Day, reaching a combined potential audience of 859.8K+
    Generated 7+ unique pieces of influencer content across Instagram and TikTok, reaching an additional 360K+ users

  • Generated 7+ unique pieces of influencer content across Instagram and TikTok, reaching an additional 360K+ users

  • Accumulated more than 557.9K views across in-feed Instagram Reels and TikTok videos