Gennue Lab | Launch Event & PR

Bayly PR was engaged to support the Australian launch of Gennue Lab and its debut product, GenBalance. The campaign was designed to build brand credibility, generate excitement, and raise awareness within the wellness and lifestyle sectors. With an eye on long-term national expansion—beginning in Queensland—ongoing efforts continue to grow brand visibility and position Gennue Lab as a trusted name in internal gut health.

what we delivered

Influencer Engagement & Collaborations
Public Relations
Event Management

THE STRATEGY

A three-pronged approach combined traditional media outreach, influencer marketing, and a curated launch event to build momentum for Gennue Lab. Bayly PR coordinated paid and organic influencer collaborations to drive authentic product conversation, secured media coverage through targeted pitching and gifting, and hosted an exclusive event to introduce GenBalance to key opinion leaders. This strategy laid the groundwork for long-term growth, brand credibility, and meaningful industry relationships.

THE RESULTS

The Gennue Lab campaign delivered strong results across influencer marketing, media outreach and event activation, effectively positioning the brand within Australia’s wellness space.  

  • Paid partnerships with Tess Alexander and Laura Hazzouri generated over 216K views and reached 114K+ users. 

  • Organic gifting to 10 influencers delivered 9+ content pieces, 189K+ views, and a reach of 340K+. 

  • Media outreach through tailored pitching and gifting, resulting in earned media coverage.

  • The launch event drew 27+ notable attendees and led to 82+ social posts, 668K+ total reach, and 55K+ video views—driving immediate sales and long-term engagement.