Club Martyn | PR, Content & Social Media
BPR was engaged to execute a targeted influencer gifting campaign for Club Martyn, introducing their Mini Martyn socks to key lifestyle and fitness influencers. The goal was to boost authentic social engagement, enhance brand visibility, and establish Club Martyn as a go-to brand in the pilates, yoga, and wellness space.
what we delivered
Influencer Seeding & Engagement
Content Creation
STRATEGY
BPR curated a diverse list of high-engagement influencers from the fitness, wellness, and millennial/Gen Z communities. The strategy focused on strategic outreach, ongoing influencer liaison, and creative seeding to drive authentic engagement, raise brand awareness, and solidify Club Martyn’s position within the athleisure and wellness sectors.
THE RESULTS
The campaign successfully expanded Club Martyn’s presence across lifestyle and wellness audiences, securing high-quality influencer content and strong engagement. Eight influencers were gifted, resulting in nine unique pieces of content with a combined potential reach of over 734K+ on Instagram and 1.3 million + on TikTok. Content was shared by six of the eight influencers, including Isabella Skocic and Sopha D, with no paid budget required. Anecdotal feedback highlighted genuine enthusiasm, with influencers praising the socks’ style, comfort, and alignment with their activewear.
